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    Based in Beijing,

    Organic Wellness & Lifestyle Entrepreneur
    Founder & CEO, Elive

    Meet Michelle Zheng, a Beijing-based Korean-Chinese entrepreneur and the visionary founder of Elive --a wellness-driven brand under Beijing Tanguo Cultural Co., Ltd. With a deep passion for organic living and cross-cultural connection, Michelle is on a mission to share the essence of natural beauty, health, and balance with the world.

    What connects Michelle’s work — and where her mission truly lies — is the belief that beauty and wellness should be natural, accessible, and empowering. Through organic products and cross-border partnerships, she hopes to inspire more people to embrace authenticity and health, while creating a global ecosystem of trust and collaboration.

  • Founder's Background

    Early life & Cultural root

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    Michelle Zheng is a cross-cultural integrator and visionary healer, blending Eastern philosophy with Western clinical psychology to redefine how we understand health, beauty, and inner balance. Born in Beijing as a third-generation Korean-Chinese immigrant, Michelle comes from a family that rebuilt their lives with strength and dignity after war. Her great-grandfather was a respected traditional Chinese doctor, and her mother practiced Western medicine — a legacy that immersed Michelle early in the wisdom of integrated, whole-person care.
    Trained in Chicago with a Master’s in Clinical Mental Health Counseling, she has over 7,000 hours of therapeutic experience, specializing in diagnostics, neuropsychology, and deep emotional work. After returning to China, Michelle opened her own private practice and founded Elive, a mind-body-spirit lifestyle brand combining organic nutrition, the Five Elements (五行) philosophy, and modern psychology. Her mission is not only to heal but to restore wholeness — reconnecting people with nature, themselves, and the ancient wisdom often forgotten in today’s fast world. Michelle stands at the intersection of science and soul, tradition and innovation, quietly leading a movement toward authentic, embodied living.
  • Visions of Elive

    At Elive, we believe that true beauty and well-being come from harmony with nature. Inspired by the ancient Chinese philosophy of the Five Elements — Wood, Fire, Earth, Water, and Metal — our vision is to create more than products: we build a lifestyle of balance, elegance, and connection.

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    Corporate- Metal

    We aim to create sustainable, cross-cultural partnerships with like-minded entrepreneurs around the world, offering high-quality products and meaningful collaboration that uplift not just appearance, but well-being.

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    Bridge- Wood

    Our vision is to build a global platform that bridges East and West, sharing time-honored Chinese wellness philosophies through organic, ethical, and health-centered products — from hair to skin, from nutrition to emotion.

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    Balance- Earth

    At Elive, we believe that true beauty is born from balance — a harmony of body, mind, and spirit, rooted in nature.

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    Movement- Water

    More than a brand, Elive is a movement: a return to the origin of life, a celebration of natural elegance, and a space where beauty becomes a source of empowerment — especially for women.

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    Inspire- Fire

    From the heart of China to the world, we are devoted to promoting a balanced way of living — nurturing the body, calming the mind, and uplifting the spirit — through natural and organic beauty..

  • About Elive

    what do we do

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    Each product in the images below is labeled by number, from left to right. Page 1 D472 D504...
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    Mental Health Counseling

    <北京米雪心理工作室> 心理咨询服务请点击

  • Contact

    We would love to hear from you!

  • Find me

    what’s up

    +86 18201307263

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    michelle182777@gmail.com

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    B-501 ShiTong Building,Beijing,China